The impact of custom product packaging can be significant, given that you designed and tweaked it right. Even though custom product packaging may seem like a major investment upfront, it can return big, especially if you are an e-commerce brand. With the help of product packaging, you can encourage your customers to choose your brand for the future. Even better, they may start sharing the delivery of your product over social media.
With e-commerce giants like Amazon and eBay claiming a significant market share, it becomes necessary for a small brand to create attractive packaging designs to show up in the consumers’ radars.
Subscription box industry
Product packaging design holds a key value in the subscription box industry. According to Mckinsey and Company, subscription boxes retain a significant appeal for young people who look for convenience and personalization when buying what they need.
The ages of subscribers range from 25 to 44 years, and they usually reside in the northeastern US urban areas. Their monthly incomes range between $50,000 and $100,000.
Several big companies such as Wal-Mart, Amazon, Lancome, and Sephora have also jumped on the subscription box bandwagon.
The impact of custom product packaging
How your custom product packaging impacts your customers determines the next step they take on your brand. Here are some numbers and stats to prove that the best appearance of your product packaging will contribute to increased sales.
- According to a 2013 E-commerce Packaging Survey report, about 40% of consumers are likely to share the picture of a good-looking product packaging over social media.
- A plain-looking or sloppy box will contribute to a reduction in your sales. About 78% of online customers will trust a brand that takes a fair bit of time to custom design the packaging for their products.
- According to a Facebook poll, 84% will more likely to buy a product with premium packaging. However, 16% say that the packaging doesn’t really matter.
Keeping up with your customer
Customers have every right to buy, or not to buy, a product. That means if you want to increase your sales, you have to convince your customers. It is possible only by keeping up with your customers.
- The Flexible Packaging Association’s 2015 Brand Value Study suggests that 80% of brand owners acknowledge the positive influence of the product packaging.
- Businesses using premium packaging enjoy a 30% increase in consumer interest in their brands.
- According to the MidAtlantic Packaging, 59% of shoppers under the age of 45 consider chic packaging as the top-ranked selling point.
Sustainable packaging
The appearance of your packaging is not everything your customers care about. The possible impact of its materials on the environment can make or break your sales.
A 2018 State of the Packaging Industry Report says that 57% of consumers cared about the sustainability and recyclability of their purchased products. The same report shows that 60% of respondent companies are shifting to sustainable packaging practices.
Remember, a successful custom product packaging benefits the business, market, and customers in several dimensions. You have to look at your packaging approach from different angles to make sure you move in the correct direction.
