About

The impact of a product box is significant, so it is something not to overlook. Consumers walk across the aisles of a store to look for products they need. The arrangement of store shelves gives you the chance to convince your customers about your product and brand. It is possible with attractive product packaging.

Remember, working on aesthetics is not the only necessity to design your product boxes. According to marketing experts, your retail packaging is the best and only chance at convincing your customers. Your customer will be running errands, so leveraging their emotions in the shortest possible time will be the key to a successful sale. You have to make sure that your brand color stands out and incites positive emotions in your customers. You don’t want them going to other products from your competitors.

Components of a product box

• One of the most essential parts of a product box is the business logo. The logo of your brand can invoke a sense of curiosity in your customers. As a result, they will step forward and look at your product.
• If your product logo is a piece of animation and doesn’t have any words, you can place the name of your product just underneath that logo. That way, the name of your product will become associated with your product instantly.
• Use only a few words to describe your product. That will give an overview of your products to your customers.
• Also mention the exact weight or amount of product in the box. It is necessary because your customers will compare prices based on the net weight or amount of the product.

Tell them the reason to buy your product

• Use a one-liner to highlight your product to bring it to the table. You can also tell what makes your product a better alternative over other products by your competitors. You can also list your claim to explain to your customers what makes your brand a reliable service.
• Tell your customers about the proper use of your product. Safety information and suggesting the best use are parts of this step.

Things making up your product

Modern-day consumers are more concerned about what a product is made up of before buying. That is why you have to list the complete list of ingredients to convince them that you are offering the product they have been looking for.

Additional features

• You may have heard the term “call to action”. It can be any element that incites your customers to purchase your product. You can place it near the ingredients for greater emphasis.
• Remember to place a barcode near the ingredients. Nearly all packaged items come with a barcode containing their additional information.

Designing your product box

You can create a custom design of your product box using online tools. Several free and premium tools are available to help marketers with the process of custom box designing. Most of these tools have some ready templates that help kick-start the designing process. If you have a unique idea but are not sure where to start, you can speak to your packaging vendor or a designing expert.